Why you should incorporate video into your marketing strategy

Why you should incorporate video into your marketing strategyWhy you should incorporate video into your marketing strategyMarketers, 78% of people watch online video every week. Have you added video to your content strategy? When it comes to content marketing mediums, video is king. According to HighQ, 78% of people watch video online every week and 55% of people watch video online everyday. There is no better way to tell your brands story. And in todays digital video landscape, there are so many different ways to tell your story. From big budget, multi-camera productions with multi-channel distribution to simple, highly-targeted videos using the hottest new apps.Every marketer has a story to tell. So, how do you know which digital video medium will work best? The answer is simple follow your audience. Are they on major social networks or niche social networks? A news site or a sports site? Will your content be targeted to a specific audience or do you need it to scale?A study by IAB shows that these are questions marketers should be asking. IAB believes content marketing budgets, specifically in the area of digital video, will continue to grow through 2015. Their study shows that 64% of marketers anticipate increasing their digital video ad spend in the next 12 months.For small marketing teams with tiny budgets, targeted campaigns on one or two social video platforms is a good place to start. With a small budget you can produce a video for Instagram and promote it on Facebook or produce a video for Vine and promote it on Twitter.Have a bigger budget? Need your content to scale? You will need a multi-platform approach. Utilizing platform agnostic video services like YouTube and Livestream means your video plays across multiple devices and social networks.How are you planning on utilizing digital video in your content strategy? Shoot me a tweet or connect with me on LinkedIn, I would love to know.

These 7 Student Resume Samples Can Help You Get a Better Summer Job

These 7 Student Resume Samples Can Help You Get a Better Summer JobThese 7 Student Resume Samples Can Help You Get a Better Summer JobLanding a good job right after college can often turn into a real struggle.Youve got zero skills and no relevant experience to talk about. But thats exactly what the summers - besides lots of other things - are good for. To snatch yourself a cool summer job, earn a little pocket money and get some solid hands-on experience. Naturally, the first step you need to do is write a convincing resume and cover letter and send in your application as soon as possible. Here are 7 great samples from our Resume Examples Library that will help you get started right away.1. Philips Marketing Management Intern Resume ExampleFresh graduates may lack skills but have a chance to make up for it by showing determination and true passion.If you want to write a good internship resume, use a variety of adjectives to describe yourself as a motivated and enthusiastic individu al.Build your resume on your strengths, not weaknesses. Focus on your soft skills, education and include the list of certifications and awards that youve earned so far.2. Google Software Engineer Intern Resume ExampleWhen talking about interns without any previous work experience, top companies like Google hire exceptionally gifted young professionals that know their value and know how to sell it to them.So if you dont want your summer job hunt come to naught, focus on your professional portfolio. Describe your academic and personal projects - they illuminate the real accomplishments and the real work that youve done so far.3. Refugee Volunteer Resume ExampleVoluntary jobs belong to your resume. They indicate that building healthy relationships with your community and environment is your priority. Whether its service for the poor in your neighborhood or humanitarian work for an NGO, these activities will show youve developed a much broader vision of your life and work.If youd like to learn more about the person with such a spectacular life, read the story behind the resume. Its totally worth it.4. Volvo Mechanical Engineer Resume SampleThis one takes a bit more relaxed approach to the descriptions in individual sections of the resume. Its a perfect example of how to create brief stories on a short amount of space to engage the reader.Unarguably, it works here much better than bullet points and provides better insight into situations the job seeker was facing. Just trace the verbs to see how quickly the story unfoldsOur team got challenged by NASA to design a solution for the Jet platzdeckchen Mars Challenge a mobility solution for first operations on Mars. We designed an exoskeleton with a jetpack and HUD for mobility, and proposed a method for obtaining fuel on-site. We reached Top 25 Global Prize and Top 5 in Best Use of Hardware among 1,287 projects.All in all, dont think you need to keep your resume dry and impersonal just because its a common practice. I f you have a story to tell that youre able to fit in your resume, do so to add a bit of personal touch to your resume.5. Marketing Intern Resume SampleIf youre lacking vocabulary that would suit your resume, just take a sneak peek at our databases of action verbs and powerful adjectives.Its the very best tool to talk about your job responsibilities and accomplishments without sounding overly repetitive or way too boring. Heres what the following resume offers in the Work experience section conducted, worked, participated, supported and grew. Profile summary doesnt fall short of varied vocabulary, either. Adjectives like creative, motivated, extensive, strong, extraordinary, forward-moving describe the personality of the job seeker in bright colors.6. Pharmacy Intern Resume Sampleleid much to say on your resume? One column layout will do. Too much information to include? Opt for two columns. The will result in less white space on the right side of the page and much better readability . After all, the appearance of your resume matters, too - the more youll reflect peoples reading patterns in the layout, the better it will perform.Also, try to fit everything on one page. Multi-page resumes are rare and should only be used by seasoned professionals applying for senior positions that require many years of experience in the given field.7. Psychology Intern Resume ExampleDont undermine the potential of your Skills section, it can do wonders when written properly. Both interpersonal and professional skills are necessary for the recruiters to gauge your personality traits and level of expertise. Pick a handful of the most relevant skills for the job youre applying for and try to assess them. Stick to reality and be true to yourself. Nonetheless, remember not to use less than four stars out of five. Realising theres space for improvement is cool, but uncovering your weaknesses is not sexy - unless youre using them to describe the path that led you to success.Share Your Feedback or Ideas in the Comments

15 Tips For Writing A Customer Support Resume (with a successful example)

15 Tips For Writing A Customer betreuung Resume (with a successful example)15 Tips For Writing A Customer Support Resume (with a successful example)The area of customer service is growing year on year. Effective customer support representatives must be knowledgeable of the product / service(s) offered by their organisation, well-organised, timely, able to communicate (sometimes complex ideas) in simple terms, and must be inviting and friendly. How does one highlight ansicht skills and mora in a resume? Below, you can find 15 of ur top tips for writing a customer support resume. The first five are exemplified by Daniels Story, a customer support representative hired at Intercom. Weve also prepared a sample resume to put all 15 tips into action. 1. Quantify your achievementsResumes need metrics tied to achievements. Recruiters are less concerned with your duties and responsibilities than your impact on business operations. When describing your previous experience, remember to include a numbers or percentages where possible. If you have experience in retail, estimate how many customers you served per day instead of saying you worked at the checkout. This highlights your ability to absprache with high volumes of customers.Daniel does this well by describing his upscaling skills and mentioning he grew a team from 10 to 80 members.2. Include language abilityYour ability to communicate in different languages is essential to most corporations today. Not only does your language ability allow you to communicate with many customers no matter their issue, but it also helps you spot group-specific concerns. Daniel notes he is a native English speaker and a beginner Afrikaans speaker. 3. Highlight key competenciesCustomer support staff have to wear many hats. They need to be ready to interact with customers over the phone, live chat, or even in person. Add to this liasing with other departments and processing refunds and you have a wide variety of competencies you need to de monstrate. But, two main things that recruiters need to see is that you are organised and dependable. Support staff need to consistently be able to do this and always stay on top of complaints something dependability and organization play a big part in. Daniel highlights these competencies in his skills section.4. Describe customer support solutionsSolving customer queries is not always a paint-by-numbers job. At times, youll be tasked with coming up with creative solutions to person-specific issues. If you have prior experience in customer service, now is your time to highlight it. Think outside the box if a previous experience is not coming to mind even de-escalating issues with customers while working at a checkout is valuable experience. You can include such experience in an Achievements section or Most Proud of section of your resume. Daniel indicates his creative customer support solutions in his Projects section, where he describes a browser extension he built to remind cust omers to cancel PayPal subscriptions. 5.Springboard to additional resourcesResumes can only tell so much of your story. In-depth description of projects and expertise can take more time to explain. Linking to your LinkedIn page or website is essential to give recruiters another avenue to explore should your resume entice them. This way, you can grab their attention with your resume and seal the deal with your other resources. Daniel does this by including his Useful Links section, which includes his GitHub and LinkedIn Profile.6. Detail your technical experienceCustomer support representatives need to be tech savvy. It doesnt matter what line of work youre going into, there will always be some form of technology you will need to navigate. Whether this is logging customer complaints in a database, chatting with customers on Live Chat, or managing customer relations on SalesForce. Recruiters will be interested to see if you have any experience with these systems.Dedicate a section of your resume to your technological experience. Here, you can note your Office Suite proficiency and prior experience. 7. Discuss your interpersonal skillsCustomer service is founded on interpersonal skills. Not only are these important for communicating externally with clients, but internally with upper management and colleagues. Your interpersonal skills will be what carry you to success and allow you to impact the bottomline. Rather than simply stating you have high interpersonal skills, quantify these (as mentioned in step one). Perhaps you were involved in communicating with a team of 5 or you sent 50+ emails per day in a prior role.8. Include a photograph*Impersonal customer service is awful. Customers want to feel they are talking to another person who is capable of understanding their concerns and can deal with them on a personal level. The same can be said about recruiters of customer support representatives. Recruiters will be able to get a better view of who you are if you include a photo. It humanises all of the abstract content that will be featured on your resume. Many customer support jobs will require staff to have a company photograph for your company ID or profile (if working customer support online). Showing youre comfortable with this aspect of the job ticks another box.*Note that in some countries its forbidden or frowned upon to include a photograph. So, double check (this can be as simple as emailing the HR department to ask).9. Words-per-minuteCustomer support representatives will have to deal with a high amount of communication with customers. Being able to type a large amount of words-per-minute is an advantage over someone that cannot do the same. Including your average words-per-minute on a resume is a clearly beneficial skill that will entice a recruiter to offer you an interview.10. Management experienceCustomer support work can often involve managerial qualities. This can be managing a customer support team or motivating colleagues . Management experience is perfect for customer support roles for this reason. It also indicates your ability to interact with other people and find a consensus, something imperative for customer support. 11. Use a clean and readable designWith the number of customer support jobs increasing each year, recruiters will be turning to electronic systems to screen resumes that come through their door. This means youll benefit from having a clean-cut design with readable fonts. You can accomplish this using our Single Column resume design.12. Have a friend review your resumeThere are only so many mistakes youll notice by yourself even with the help of our content analyzer. Referring your resume to a friend allows you to see how your resume is perceived by another person. Perhaps it isnt as personable as you thought it was or there may be a phrase that isnt as common as you think. You can easily do this using our built-in referral link.13. Include your hobbies and interestsMany argue that hobbies and interests arent relevant to your career. However, this often isnt the case. Your hobbies and interests can give insight into your ability to communicate with others and work on a team. They can also indicate your ability to hold conversations with customers and make them feel valued.You can include these in your resume in a dedicated section of through a My Time infographic as found in our resume builder. 14. Speaking engagementsYour oral communicative abilities are essential for a career in customer support. Speaking engagements (public speaking, presentations and so on) are a great way to show these skills off. You can include these as part of an Achievements or Most Proud of Section.15. Add reputable referencesWe all know references are important for job applications, but did you realize how important they are for customer support jobs? References are your personal reviews companies want employees that will drive customers to give them good reviews. Having reputable references or even testimonials on your resume indicates to the recruiter that you inspire people. To see how these tips can be applied to a resume, check out our sample resume below.

How to have high energy all day at work

How to have high energy all day at workHow to have high energy all day at workYou get to work in a great mood, fresh from a rare, smooth commute, and feel ready to go. But after chugging along and steadily making progress.1 p.m. hits, and your energy dips.Hard.Before you know it, its been four hours since you got in, but you still havent eaten lunch or left your desk yet.Everyones been herebefore. Heres how to feelwell at work so you can and maximize efficiency.Eat regularlyHarvard Medical School recommends eating small meals regularly to manage energy.Where energy is the issue, its better to eat small meals and snacks every few hours than three large meals a day. This approach can reduce your perception of fatigue because your brain, which has very few energy reserves of its own, needs a steady supply of nutrients. Some people begin feeling sluggish after just a few hours without food. But it doesnt take much to feed your brain. A piece of fruit or a few nuts is adequate,the article says.The articlealso recommends smaller lunches, because according to research, people who eat large lunches have circadian rhythms indicating a more pronounced afternoon slump. All that digesting is stealing energy from your brain.Keep up with your fitness regimenIts not always easy to step away from your work to exercise - even for a short daily walk - but youre better off doing it.Consider the alternative if you skip exercise exhaustion all day and a worse mood.A 2008 studyin the International Journal of Workplace Health Managementof 201 employees at different companies with gyms found that workday exercise can improve white-collar workers mood and self-reported performance on days when they exercise at work over days when they do not.There were a host of benefits.The study also found that compared to days when no exercise was undertaken during the working day, exercising improved mood and performance, leading to better concentration, work-based relationships and heightened re silience to stressBut you dont have to have a company gym to work out during the day.Check out The Washington Posts compilation of 12 office exercises recommended by experts, including raise the roof, desk pushup, The Hulk, knee lift and chair dips.If you cant head to the gym during the day, and nights tend to fill up fast, consider working out before you get in.Reduce eyestrainWork often requires us to stare at computer monitor - sometimes two or three monitors - for hours at a time. That really does hurt our eyes.According to the Mayo Clinic, extended use of computers and other digital devices is one of the most common causes of eyestrain. The American Optometric Association calls this computer vision syndrome, or digital eyestrain. People who look at screens two or more hours in a row every day are at greatest risk of this condition.Eyestrain doesnt just mean your eyes will hurt. It also creates headaches, a sore neck, shoulders or back, and difficulty concentrating.Mayo Clinics recommendations include frequent blinking, decreasing glare and adjusting lighting, and to try the 20-20-20 rule Every 20 minutes, look at something 20 feet away for at least 20 seconds.If you want an external solution, theres even a brand of eyeglasses that are designed to reduce eyestrain.Remember to take breaks outsideIf you prefer to leave the building on breaks,head outside for awalk and get some fresh air, because being in nature is a health benefit.An article in a 2010 issue of the Harvard Health Letter points out that youll get more vitamin D, more exercise, youll be happier, and you may heal faster.The article also says that adults have access to gyms and tend to favor them, but if you make getting outside a goal, that should mean less time in front of the television and computer and more time walking, biking, gardening, cleaning up the yard, and doing other things that put the body in motion.Prioritizing your health during business hoursis sure to help you stay focused.

The Key to Successful Customer Service Resume Objective or Summary

The Key to Successful Customer Service Resume Objective or Summary Take into consideration your own work experience, and where you are able to quantify it. You have to tailor your resume to the work offer. Our customer tafelgeschirr representative-specific resume examples can help you focus your resume on the abilities and experience employers want to get. Overall job opportunities should be useful. Some customer tafelgeschirr resume samples are offered on the internet, and they might have the ability to give additional handy tips regarding inclusions, but they might not always have the most optimum structure. Its not essential to stick to just 1 schablone when youre able to make one thats entirely your own. The template ought to be your idea generator. Employing a resume template is now an acceptable and smart practice for numerous reasons. The Secret to Customer Service Resume Objective or Summary Always make sure to own a backup resource in place too. Knowing the prod uct like you were a daily user isnt only important to deliver great customer support, its an important purpose of the whole sales process. A premium quality sample customer service resume will incorporate several suitable key terms and phrases that could consist of phrases like customer satisfaction, customer retention, processes or efficiency, based on the particular job. Therefore, its vital to be certain you can get quick accessibility to more senior customer service resources. Youve got to understand the goods and services youre offering like the rear of your hand. All that hard work can be undone in a couple of minutes with negative customer services. You have to incorporate both strong soft abilities and client service skills throughout your resume. If youve ever worked in customer support, you are aware that it is a job which might not be glamorous, but is totally needed. By listening effectively to locate the origin of issues, and communicating in a very clear and f riendly way, the Customer Service Representative can fix the matter and offer a positive customer experience. You have to offer relevant, concise info. Be proactive, and make it quite clear what you are going to be following up on and when youll be contacting the customer. Every customer would like to feel important, though your attention might be pulled in a number of directions. What You Need to Know About Customer Service Resume Objective or Summary Because you dont have a lot of real world experience, writing an excellent objective for customer service resume gives you an advantage over other candidates. If recruiters realize that you understand how you made a difference for others, it is going to demonstrate the empathy theyre searching for. Your customers want to learn what things to expect, and would love to believe that no matter whenever or wherever they have an interaction on you, it is going to be the identical positive experience. When you have your objective sta tement listed, you wish to incorporate any expert experience you have thats related to the position. To compose the objection section of a customer service resume, you will need to determine the big tasks to be done at work. If you discover you cannot honor a deadline for some reason, get in touch with your customer before the deadline and say so. A receptionist is a role that serves as the start of superior class customer services. Theres a high probability almost all of their resumes will appear precisely the same. Not targeting relevant keywords from the job might lead to your possible employer assuming that youre sending resumes at random to a good deal of jobs. So if youre truly serious in finding job, then you need to find the help of such on-line firms. So if youre really interested in finding job, then you ought to use the help of such on-line firms. The aim is added to the peak of a resume to summarize work seekers qualifications. Hence the emphasis here is on he r achievements and techniques at her present job. Your examples service resume objective or summary ought to be relevant and targeted to every different job prospect. Your resume will frequently be screened by means of an ATS (applicant tracking system) that will look for relevant keywords inside your job resume application to be able to get the best match between the work ad and the job applications. If youve lost your job, you have to earn a work search program. You require a great resume to stand from the a number of other people who are applying for the exact same job. The ones youll be able to see in the original job posting. The Fundamentals of Customer Service Resume Objective or Summary Revealed There are several different ways to come up with customer service abilities. A great deal of training enters the inception of a superior customer service person. A creative problem-solver whos energized by working with a customer of resume in a fast-paced atmosphere. If youre searching to break into customer support, weve laid out the 5 things which you should highlight. You might neglect to include things like an important detail, such as, for instance, a time once you displayed empathy or fantastic customer support, or there may be some things that could be better exemplified. You never need the client to leave feeling unsatisfied. You cannot permit a customers negativity to influence the manner in which you treat them. If youre searching for a position in customer support, whether its at a call center or face-to-face, use our completely free customer service resume sample that will help you land an interview ASAP. Its not valuable to the customer with the complaints in the event the customer service representative doesnt understand how to give assistance over the telephone. Fantastic customer service skills are vital for many different sorts of jobs. There are a couple of skills hiring managers start looking for on your customer service resume. If you want to begin a career for a Call Center agent, you will need a resume that should stick out from the rest. Each skill is backed by research and supplies an actionable tip to swiftly develop it across each amount of your organization. Customers will come across an issue that isnt covered in the business training guide, or else they wont respond the way that you expect them to. The Ultimate Customer Service Resume Objective or Summary Trick In case you have a lot of experience in customer support, you might want to use a combination format to highlight both your years of knowledge and accolades. You must keep your resume short and sweet, but still consist of enough excellent information to generate an impression. Read through it a couple of occasions and youll probably spot three or four vital skills mentioned many times throughout the document. Then ask how youre able to be of service, without assuming that theres a problem to start with.

TAFE or Uni - Which one is better

TAFE or Uni - Which one is better TAFE or Uni Which one is better?Posted July 5, 2019, by EleshaTAFE or Uni - which one is better? Well, there are lots of things to consider when deciding between the two From what career youd like to pursue, your learning style and how you plan to pay the tuition fees. Other Registered Training Organisations (RTOs) can make great further education options too.Lets take a look at the different study paths to help you decide which one is right for you.What is a Registered Training Organisation (RTO)?Technical and Further Education (TAFE) institutions are Registered Training Organisations (RTOs) which are run and financed by state and territory governments.RTOs offer the following qualifications -Certificate I, II, III, and IVDiplomaAdvanced DiplomaVocational Graduate CertificateVocational Graduate DiplomaTAFE is just one kind of RTO. There are also private colleges and online course providers that offer highly specialised, industry-focused knowledge a nd training and are a great alternative to studying at university or TAFE.Whats The Difference Between University and TAFE?Trade vs ProfessionTraditionally, trade vs profession was a key difference between the two - TAFE was for trades like electricians, builders, hairdressers, mechanics, etc while University for professions such as engineering, law, medicine, architecture, etc.The decision was pretty easy if you wanted to become an electrician, you went to TAFE and if you wanted to be an Engineer, you went to University.While some of these differences are still relevant, there is a lot mora cross over. These days TAFE (and fellow RTOs) offers a scope of trades including IT, retail, aged care childcare, cosmetics, management, tourism, engineering, and business.In the past University was the only path to complete a degree and TAFE offered a certificate or diploma qualification only - this has also changed. You can now earn associate and bachelor degrees for certain professions throug h TAFE.Vocational Training vs Academic StudyThe learning environment of TAFE is more focused on delivering practical, job-specific skills. Training emphasises skills and knowledge required for a particular trade like plumbing or hairdressing or a specific job function, like data entry or typing.University, on the other hand, offers a more academic learning experience. Academic education is focused on knowledge that is educational, scholastic and theoretical. This isnt always the case though, some Universities focus on practicality and employability in their course options.TAFE offers a variety of online course options and completingundergraduate and postgraduate coursesonline with some of Australias leading Universities is also possible.Entry RequirementsAustralian University degrees have varying levels of standard entry requirements into undergraduate (bachelor), postgraduate (master) and research degrees.If you want to go to University fresh out of year 12, your Australian Tertiar y Admission Rank (ATAR) will be the main criteria for entry into the majority of undergraduate University programs. As you continue to further your study, subsequent degrees will have higher entry requirements.TAFE also has minimum entry requirements no matter the qualification you plan to study but many courses have a lower minimum requirement than University degrees. Entry requirements can vary from English language, academic prerequisites or an additional portfolio.FundingHow will you pay for your course? When deciding where to study the financial aspects definitely require careful considerationMost students who choose the University path will have access to HECS - Higher Education Contribution Scheme. Essentially, HECS allows you to accumulate your University fees as a loan that you late repay through the Australian Taxation Office once your income hits a certain level.Funding for TAFE isnt as broad and while there is financial assistance and government subsidised training avail able, it depends on the course you choose. Funding also varies depending on where you study so be sure to check opportunities in the state or territory relevant to you.TimeThe time commitment required for each qualification might play a role in your decision making. Usually, a bachelors degree takes 3 - 4 years to complete and a masters degree will take another 2 years approximately.A Certificate through TAFE may take 6 -12 months full time to finish, 1 - 2 years for a diploma while apprenticeships and traineeships can last anywhere from 3 - 5 years.Can TAFE Get Me Into University?Yes You can complete a Tertiary Preparation Certification (TPC) through TAFE which is a qualification equivalent to Year 12.The TPC will allow you to gain a Tertiary Entrance Score which is equivalent to an Australian Tertiary Admissions Rank (ATAR) and can be used to apply for entry to universities across Australia.Some TAFE Institutes around Australia also offer higher education degrees.No matter where y ou choose to study, weve got some awesome study tips for you and mistakes you definitely dont want to make ResourcesMy first resumeCover letter for my first jobCareer Insider StoriesShelley Lask - Body Positive Health & FitnessInterested in becoming a?Human Resources OfficerGeneral ManagerBusiness ManagerAccountantOffice AdministratorPopular Career Searches10 best jobs for the futurebest career aptitude testwhat is vocational education and training key featureswell developed written and verbal communication skillsbest careers for the next ten years CoursesBachelor of Social WorkEnquire Online Enquire OnlineCertificate III in Health AdministrationEnquire Online Enquire OnlineBachelor of Criminal JusticeEnquire Online Enquire OnlineCertificate III in Allied Health AssistanceEnquire Online Enquire OnlineEleshaRelated ArticlesBrowse moreCoachingCommunity ServicesMaking lives betterAre you a compassionate and nurturing partie with a passion for helping people overcome difficult situation s? You may find the perfect fit in the helping professions.BusinessEMPLOYER RESOURCESManaging your business workforce is key to survivalThe economic slowdown has forced many businesses to take a good hard look at themselves how they operate, their business models, and how their employees perform.Education trendsOnline studySome things get better with age infographicWe kick off Adult Learners Week with a fun look at the state of play for adult learning in Australia, as well as what adult learners expect from their learning experiences.